We preach about the importance of consistency in branding frequently, so we thought it would make a whole lot of sense to talk about branding guidelines, or a brand book. The brand book should be your company’s go-to document or file for all things “your brand.” We work almost exclusively… Read More
So far on the Action Card blog, we’ve covered keeping your convenience store customers coming back and what factors entice customer loyalty in a smart device retail store. Now, it’s time for the coffee houses out there! There are plenty of places to grab a cup of joe, so what… Read More
You know protecting your brand is essential. You know consistency with your brand is vital. You know that brand experience is your make or break with customers and clients. So: how do you get this army behind you to jump on board? One person can’t do it. A leadership team… Read More
Action Card comes with a suite of features to optimize the field visit process, but did you know that each one of those features has the potential to be used to carry out multiple tasks. We like to think of it as the Swiss Army knife of apps. One of… Read More
If you follow the Action Card blog at all, you know that customer service is a huge part of the brand experience. While the visual component of branding is important, you may not realize just how important the customer experience piece of your brand is. Customer service can make or… Read More
Now what kind of tech blog would we be if we didn’t riff off of “spring cleaning”? All cheesy blog titles aside though, sometimes you’ve got to go out with the old and in with the new. You’ve likely updated and optimized a great deal of processes and tools in… Read More
It’s easy for us to say, “paperless is better”; we sell a product that takes the field visits process -a traditionally paper based process- online. Honestly though, it has nothing to do with us, paperless really is just better for several reasons and we want to talk about ‘em! 24/7… Read More
We know…we talk a lot about brands here on the Action Card blog, but with good reason! A brand can make or break an organization. Your brand is your relationship with your target audience. Do they love you? Are they just meeting you? Are you trying to win them back?… Read More
You’re creating a new company or revamping an existing one and you keep hearing about how important branding is to be successful in business. So, you have a logo made, decide what colors you want your brand to use and make an amazing website that you keep finding yourself on… Read More
There are probably several convenience stores along any of the routes you take on a weekly or daily basis, but you have your favorite. You chose one, for some reason or another, to patronize. It can be something as simple as a smiling face at the register, clean floors, or… Read More