Opening up that sleek, white box is pretty much a religious experience in the branding world. The store, the packaging, the branding, it’s all flawless and not a pixel of it is by chance. The Apple brand has been thoughtfully crafted and carried out with every detail of the brand… Read More
You have very likely taken several processes in your business from paper to database, or some type of technology. You’re not still keeping the books on a ledger and your inventory process probably doesn’t involve tally marks on a sheet of paper. You’ve evolved the processes that drive your business… Read More
Your field team plays a vital role in the success of your organization. They are your eyes and ears in the field, so when their process is outdated, that lag time only increases as information is passed back and forth, up and down the chain. This traditionally, paper-based, “going through… Read More
So simple, yet so powerful; checklists are kind of amazing. Think about it, a checklist is used during every preflight check. Checklists are also used during surgery prep. In fact, one surgeon, Atul Gawande, wrote a book, The Checklist Manifesto: How to Get Things Right. “Gawande argues that one of… Read More
*This post has been updated to reflect 2020 trends. It goes without saying, we here at Action Card love, love, love metrics. We thrive on using data and technology to help brick and mortar businesses with their branding consistency, customer service and compliance issues. Compliance and consistency are no longer… Read More
When someone says the word “brand”, we usually think about the aesthetic piece of the brand. A brand is more than colors, fonts, and logos. A brand is an experience -the look and flow of your facilities, the way you treat your customers, and the people you hire are all… Read More
There is no secret formula for a successful team or store. That being said, one trait a team must have to be successful, is accountability. We’re talking about follow through -getting things done! Without accountability there is no drive, no sense of urgency to evolve or be proactive. It’s pretty… Read More
If you’ve had the pleasure of using the Action Card app, you can immediately tell that collaboration and transparency are at the heart of our reconceptualization of the field visit process. Today we’ll focus on collaboration -how to achieve it and what it can do to revitalize and bring together… Read More
According to Marketing Week, Aldi won the “Brand of the Year” award at the 2015 Masters of Marketing Awards. At the awards, expert marketers called Aldi the, “epitome of a challenger brand” and the international supermarket chain was hailed for redefining their entire industry. They have positioned themselves as a… Read More
We don’t have to tell you that retention is crucial, if you’ve been in business for any length of time, you already get it. High turnover rates get expensive quickly, and the associated costs like onboarding and training just pile up. Retention is vital to the success of any organization… Read More