We all have our favorite brands, for whatever reason. But, have you ever actually sat and thought about why you like Pepsi over Coke, McDonalds over Wendy’s, Verizon over Sprint aside from just personal preference? Probably not, but now that you’re thinking about it, you’re likely going over pros and… Read More
Here, on the blog, we focus on a myriad of topics. We touch on everything from building brand recognition to using emotional intelligence in the workplace. At the heart of it all, our aim is very niche. We want to help business leaders outfit their employees with the right tools,… Read More
In business, we tend to only consider the surface costs of a process, like salaries, new technologies, or easily trackable invoices. When we neglect to consider the cost of poor processes, bad information management, and subpar operations, we are passively letting precious resources continue to go to waste. Field visits… Read More
There are the Targets, Macy’s and Maybelline’s of the world that we’re all very familiar with. They have the strong advantage of an established brand and household name. However, there are several newer, lesser known brands that are quickly and firmly establishing their brands with a blend of unique and… Read More
Last week we discussed rogue franchisees and the potential problems that could arise when a franchisee decides to go off on their own. We also discussed the importance of brand consistency, why consumers depend on it, and why it is smart business. Your business has worked hard to maintain the… Read More
The rogue franchisee might start off as a small annoyance, but this scenario almost always spirals into a much bigger issue that ends in brand inconsistency and loss of customer loyalty. We frequently stress the importance of brand consistency here on the Action Card blog because that is what creates… Read More
In a recent post here on the Action Card blog, we covered the importance of brand consistency. That means especially as you’re growing, remember not to bite off more than you can chew. Because consistency is the goal, be sure there is room to maintain your efforts. If you’ve got… Read More
Field visits can and should be more than addressing the latest sales promotion or signage change. This is another opportunity for management to reinforce the company culture through thoughtful dialogue and support. This can be a time to lend an ear, get a feeling for the vibe of the workplace… Read More
If you’re a field manager with your nose against the proverbial glass, dreaming of all the ways Action Card will make your life better, this one is for you. Action Card was built to make your life easier and we’re taking it one step further and giving you the information… Read More
Oh, the plight of the field manager. Currently, field visits aimed at maintaining brand consistency and ensuring compliance are, well…a nightmare. The list seems never ending -signage, menu boards, promotions, campaigns -and it goes on. Then, there are the stacks of notes, paper score sheets and information from endless email… Read More