Franchise brand protection isn’t just some corporate fluff bandied about in meetings that could have been emails. Think about it: The famous golden arches and a French fry that tastes the same whether you’re in Pittsburgh or Paris. The smell of coffee amidst a sea of green aprons behind the… Read More
We all have our favorite brands and we’ve probably been loyal to those brands for years. We follow them on social media, open emails and newsletters, and even sing along to commercial jingles, and we come back to them again and again with renewed excitement. But why? Simply put, it’s… Read More
A successful franchise delivers a consistent brand experience for customers and a clear vision across their franchisee network. Consistency starts with well-defined standards and a strong commitment to ensuring compliance at every level of the company and every franchise location. When a gap opens up between franchisor and franchisee, it… Read More
There is a lot that affects purchasing decisions, some we have control over and some we don’t. Obviously, we want to talk about what you can control, your store! The in-store experience is a major piece of the overall brand. Are you fostering that brand, or diluting it? The in-store… Read More
In the branding world, the difference between good and great is consistency. So, why do we harp on consistency? We want to help build great brands. It’s as simple as that. No great brand started great though. Consistency by definition implies a time span. Boring and consistent are too often… Read More
We preach about the importance of consistency in branding frequently, so we thought it would make a whole lot of sense to talk about branding guidelines, or a brand book. The brand book should be your company’s go-to document or file for all things “your brand.” We work almost exclusively… Read More
You know protecting your brand is essential. You know consistency with your brand is vital. You know that brand experience is your make or break with customers and clients. So: how do you get this army behind you to jump on board? One person can’t do it. A leadership team… Read More
You’re creating a new company or revamping an existing one and you keep hearing about how important branding is to be successful in business. So, you have a logo made, decide what colors you want your brand to use and make an amazing website that you keep finding yourself on… Read More
There are probably several convenience stores along any of the routes you take on a weekly or daily basis, but you have your favorite. You chose one, for some reason or another, to patronize. It can be something as simple as a smiling face at the register, clean floors, or… Read More
Not too long ago merchandising meant making sure the shelves were stocked and dusted with logos out. Times have changed, and we now have mountains of consumer behaviors data that dictates the new and ever-evolving merchandising. The infographic below gives us some highlights on the importance of merchandising and staying… Read More