*This post has been updated to reflect 2020 trends. It goes without saying, we here at Action Card love, love, love metrics. We thrive on using data and technology to help brick and mortar businesses with their branding consistency, customer service and compliance issues. Compliance and consistency are no longer… Read More
When someone says the word “brand”, we usually think about the aesthetic piece of the brand. A brand is more than colors, fonts, and logos. A brand is an experience -the look and flow of your facilities, the way you treat your customers, and the people you hire are all… Read More
According to Marketing Week, Aldi won the “Brand of the Year” award at the 2015 Masters of Marketing Awards. At the awards, expert marketers called Aldi the, “epitome of a challenger brand” and the international supermarket chain was hailed for redefining their entire industry. They have positioned themselves as a… Read More
Your brand is what keeps ‘em coming back for more, it’s what creates loyalty and sparks word of mouth. Your brand is your unique competitive advantage, but it’s an edge that’s easy to lose, especially with expansion. The objective is to never let your brand become diluted or misrepresented across… Read More
Even for established brands, a multi-location promotion can be tough to pull off. So, for those smaller franchises and chains that haven’t yet smoothed out all the kinks, a roll out like this can be downright impossible without the right leadership and tools. The holidays are upon on us and… Read More
We all have our favorite brands, for whatever reason. But, have you ever actually sat and thought about why you like Pepsi over Coke, McDonalds over Wendy’s, Verizon over Sprint aside from just personal preference? Probably not, but now that you’re thinking about it, you’re likely going over pros and… Read More
There are the Targets, Macy’s and Maybelline’s of the world that we’re all very familiar with. They have the strong advantage of an established brand and household name. However, there are several newer, lesser known brands that are quickly and firmly establishing their brands with a blend of unique and… Read More
Last week on the blog we talked about the importance of brand consistency. We know why it’s vital, now let’s discuss the following a solid brand can generate and what these brand ambassadors mean for your organization. We’re… Read More