According to Marketing Week, Aldi won the “Brand of the Year” award at the 2015 Masters of Marketing Awards. At the awards, expert marketers called Aldi the, “epitome of a challenger brand” and the international supermarket chain was hailed for redefining their entire industry. They have positioned themselves as a… Read More
We don’t have to tell you that retention is crucial, if you’ve been in business for any length of time, you already get it. High turnover rates get expensive quickly, and the associated costs like onboarding and training just pile up. Retention is vital to the success of any organization… Read More
Formal field visits are a systemized way to track and improve performance, at least they should be. When conducted properly, store reviews make real, bottom line impacts. They fortify the brand, increase customer loyalty, and mandate standards and quality. All that sounds great right? How long has it been since… Read More
Your brand is what keeps ‘em coming back for more, it’s what creates loyalty and sparks word of mouth. Your brand is your unique competitive advantage, but it’s an edge that’s easy to lose, especially with expansion. The objective is to never let your brand become diluted or misrepresented across… Read More
We’ve been hard at work, adding new features to the current version of Action Card. Below are descriptions of the new features and a link to view a detailed, video tutorial. If you’d like additional help, please email us at support@actioncardapp.com or call 402.934.3733. Automatic N/A Users now have the… Read More
Even for established brands, a multi-location promotion can be tough to pull off. So, for those smaller franchises and chains that haven’t yet smoothed out all the kinks, a roll out like this can be downright impossible without the right leadership and tools. The holidays are upon on us and… Read More
We all have our favorite brands, for whatever reason. But, have you ever actually sat and thought about why you like Pepsi over Coke, McDonalds over Wendy’s, Verizon over Sprint aside from just personal preference? Probably not, but now that you’re thinking about it, you’re likely going over pros and… Read More
Here, on the blog, we focus on a myriad of topics. We touch on everything from building brand recognition to using emotional intelligence in the workplace. At the heart of it all, our aim is very niche. We want to help business leaders outfit their employees with the right tools,… Read More
In business, we tend to only consider the surface costs of a process, like salaries, new technologies, or easily trackable invoices. When we neglect to consider the cost of poor processes, bad information management, and subpar operations, we are passively letting precious resources continue to go to waste. Field visits… Read More
There are the Targets, Macy’s and Maybelline’s of the world that we’re all very familiar with. They have the strong advantage of an established brand and household name. However, there are several newer, lesser known brands that are quickly and firmly establishing their brands with a blend of unique and… Read More