We all have our favorite brands, for whatever reason. But, have you ever actually sat and thought about why you like Pepsi over Coke, McDonalds over Wendy’s, Verizon over Sprint aside from just personal preference? Probably not, but now that you’re thinking about it, you’re likely going over pros and cons of each brand and what those brands do specifically that keeps you coming back. Now, let Action Card tell you why those things are important and what your favorite brands have in common.
As a consumer, you have certain needs that your favorite brands must meet; big brands know this and they do it, they do it well. We’ll call these ‘brand must-haves’.
In one of our previous blog posts, we talked about the importance of brand consistency. Brand consistency is a must-have because it builds trust. When your favorite product or business appears the same way, all the time, from engagement through the buyer decision making process, it builds trust and encourages loyalty. Consistent branding also sets the expectation to the consumer that every process will be as seamless as the last, creating for a pleasant buying experience. When people have great experiences, they are not only likely to return but to also tell other people about said experience.
The main thing when dealing with customer care is building a relationship with that customer often times through customer service. Relationships are, perhaps, one of the most important things you need to promote your brand or business. Building relationships with people that not only believe in your brand, but choose it time over, is vital in the success of your business. Also, people are going to remember how they were treated, so treat your customers well. The reason people remember customer service so vividly is simple; it’s because they are actively interacting with your brand. Making sure they have a pleasant experience will ensure they remain loyal to your brand.
Rewarding Loyal Customers
You often see big brands going above and beyond when it comes to new customer acquisition. But there’s a flip side that’s often overlooked; rewarding loyal customers. Repeat customers are a brand’s most profitable customers. According to global management consulting firm, Bain and Co., repeat customers spend 67% percent more than new customers. What does your favorite brand do to reward you? Send you coupons? Notify you of special events and sales? Whatever it is, it’s obviously effective because you still choose them.
Building Brand Recognition
We’ve already discussed two key ways to build brand recognition in this blog, brand consistency and great customer service. But what exactly is brand recognition? Brand recognition is defined as:
“the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign.”
The ultimate goal here is for consumers to think of your brand first when they need a particular product or service. On top of the two aforementioned ways to build brand recognition, you can also achieve this by: writing a blog, remarketing campaigns, get a newsletter going, and rewarding referrals.
At Action Card, we make branding a key factor in your business strategy. We frequently work with big brands that conduct inspections and require compliance to branding standards. Sign up for a demo and see for yourself! .