We find consumer psychology fascinating. Having an understanding of these little tendencies that most of us have toward or away from certain things can be really helpful in crafting an environment that first of all, creates a connection with the customer, and secondly, encourages purchasing. Give Something to Get… Read More
We’re at it again! Our latest release was focused on enhancing the Review process and communications that result from those visits. Here’s an outline of the new features: Question Skip Logic Sub Categories Helper Images Critical Violation Configurable Alerts Question Skip Logic Skip Logic allows a reviewer to skip to… Read More
Visual merchandising is yet another piece of the very intricate puzzle that is the customer experience. You can create an impact, increase sales, and strengthen customer loyalty with thoughtful visual merchandising. With a few simple suggestions from Action Card, you can increase product awareness for each person who walks through… Read More
Let’s talk restrooms, everyone’s favorite topic. Did you know that an average of 10% of convenient or gas station customers use the restrooms? While clean restrooms don’t prove the same lure as a promotion or special offering, they are a huge opportunity in the customer experience to create a fan… Read More
Technology has become the backbone of business, regardless of industry. Technology brings efficiency and ease to disjointed, paper-based processes. Let’s talk about some of the more budget-friendly, easy to access and deploy technologies/innovations we’ve been seeing a lot of lately. Shift Scheduling Tools Step away from the spreadsheet that… Read More
It’s time to set your professional resolutions. Have you given them much thought? We have! Action Card vibes strongly with resolutions because we’re all about improvement and evolution. Whether it’s our professional growth or yours, we want to be part of it. So here are some resolutions we thought of… Read More
Loss prevention is something every brick and mortar faces, especially during the holidays. In fact, shoplifting is a $6 billion problem for retailers. This is the time of year that business owners have to be able to lean on their staff. Retail Expert Francesca Nicasio claims that employees are indeed… Read More
It’s no secret that here at Action Card we obsess over the customer experience. We are constantly researching what makes a great customer experience, how to offer it most efficiently, and how to stay on the cutting edge. Your company likely has someone in charge of marketing, and someone… Read More
“Happy” and “More Efficient” seem like two different topics, right? Well, after years in the field management arena, we’ve found that these two things have several ties. The efficiency of processes and communications go really far in mitigating employee disengagement, frustration in the field, and discouragement caused by ineffective processes…. Read More
There is no lack of c-stores in our cities and along our highways. Consumers have the luxury of choosing from a couple, if not several c-stores with each daily commute. So what makes them cross the street to go to one or drive past the other? Let’s take a… Read More