Protect Your Brand

IFA Takeaways Action Card returned from the pre-Mardis Gras festivities of New Orleans and the IFA Convention with some great takeaways and marching orders.  The value of the convention cannot be understated.  Between time on the convention supplier floor, break-out sessions, roundtable discussions, networking coffees, dinners and after hours talks,… Read More

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Action Card IFA Exhibitor Schedule

  Action Card couldn’t be more excited about the opportunity to engage International Franchise Association members at the IFA Convention this year in New Orleans. We’re looking forward to meeting people at our booth (#1239) which will be located in the corner of the Food Service and Lounge Seating Area… Read More

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Optimizing the Franchisee and Franchisor Relationship

I worked for an automotive parts franchisor when I was South of 30 called 1-800-Radiator.  Looking back I was learning prescient lessons in business on a daily basis by osmosis. My company was a thirty location parts distributor. Headquartered out of Northern California, our competitive advantage in a traditionally blue collar industry… Read More

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The Gap Between Written Standards and the Adherence in the Field

Action Card Franchise Industry Survey Reveals Massive Gap Between Customer Experience Expectation and Execution   A recent Action Card franchise industry survey revealed that nearly 40 percent of franchisees were not delivering consistent customer experiences across locations and touch points, yet 100 percent of franchisors consider consistency across their organization… Read More

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Believe it Or Not – Action Card Goes Live!

It’s Go Time This morning, a week before the International Franchise Association Convention in New Orleans  Action Card officially went live.  Action Card has been in beta test since October of last year and we’re excited to roll it out prior to flying to the Big Easy and showing off… Read More

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You Gotta Accentuate the Positive

I’ve felt that if you dwell too much on your errors, you’re dealing in the negativity of things.  I don’t like that.  I’d rather work on the positive reinforcement, the things I did well.”    Hale Irwin Do Your Tools Reinforce your Culture? Most good people managers will tell you… Read More

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Create the Ultimate Customer Experience

The Model A couple of years ago I got to hear a killer talk by best-selling author and consultant John DiJulius on customer service.   John is the founder of a successful, upscale Cleveland-based salon chain and consults with prestigious clients such as Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle and Mariott to name… Read More

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Getting the Most Out of Your Franchise Owners

Universal Issues One of the greatest challenges that growing franchise companies face is the disparity in performance between their locations and franchise owners. Often it takes years of franchise sales and development to learn who your ideal owners are, what markets tend do well and what processes enable operational efficiency… Read More

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The Not So Distant Future

Action Card spoke recently at a technology summit in Kearney Nebraska.  The event centered around the importance of broadband in rural communities and featured some dynamic thought leaders and organizations.  One of the keynote speakers, “Futurist” Jack Uldrich, gave the most entertaining and thought-provoking presentation on key innovations that were… Read More

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