Formal field visits are a systemized way to track and improve performance, at least they should be. When conducted properly, store reviews make real, bottom line impacts. They fortify the brand, increase customer loyalty, and mandate standards and quality. All that sounds great right? How long has it been since… Read More
Oh, the plight of the field manager. Currently, field visits aimed at maintaining brand consistency and ensuring compliance are, well…a nightmare. The list seems never ending -signage, menu boards, promotions, campaigns -and it goes on. Then, there are the stacks of notes, paper score sheets and information from endless email… Read More