To start, consistency and stagnation are not one in the same. Consistency isn’t meant to keep you in one place, it’s meant to be a driving factor. While the brains behind Action Card focus on consistency, growth and improvement are also pillars of our product and service. In business, “set it and forget it” doesn’t work. If you’re not focused on growth, you’re falling behind.
What are your mission, vision and values?
Yup, scroll down to that dusty area at the bottom of some obscure page on your website and take a look at what you started off with. Firstly, are these statements even accurate anymore? Were they ever? Just last week on the blog, we shared a eye-opening statistic…
“According to Bop Design, 64% of people cite shared values as the main reason they have a relationship with a brand.”
Are your company’s mission, vision, and values the copy and paste product of a Google search because someone, somewhere along the way told you that you had to have them? Don’t be embarrassed, you’re not alone. What you are, is missing out on a huge opportunity to connect with your audience over shared values. Revisit these company-defining statements and be sure that they’re actually in line with where you are now as a company, and that they help shape where you’d like to be moving forward.
Next, don’t hoard this information. Make it part of your field visit process. Share the redefined mission, vision, and values with your team -top to bottom. You can use Action Card to monitor things like: Are we sharing our values with our customers? Is our mission being fulfilled? Are all locations on target to be part of the collective vision?
What are the features and benefits of your products or services?
These have likely changed or evolved, therefore so has your customer’s experience with your brand. Like many companies, much of the communication that used to take place between people, is now being automated. It’s important to consider how that affects your customer’s experience. Let’s take QT for example. If you’ve stopped by a QuikTrip lately, you’ll see that they now have small cafes with ordering kiosks, instead of workers manually taking orders.
QT rolled out this new service pretty seamlessly. The training, staffing, and customer software interface were thought out, and it ultimately added a lot of value to the QT brand. That doesn’t just happen. It happens with thought, preparation, and strategy.
Unless you own a Blockbuster Video Store, you understand and invest in the evolution of your products and services. Action Card can help with that evolution by optimizing the field visit process. With real-time reporting, Action Card can highlight successes and ensure shortcomings don’t go unnoticed.
As a small- or medium-sized business, it’s entirely too easy to consider the brand experience a “frill,” something that continually gets placed on the back burner until you have time to invest in it. Well, let’s face it, how much extra time do you have? Probably about as much as the rest of us -zero. So what’s to be done? Action Card is for the leader who is invested in refining and fostering their brand, but doesn’t have the capacity or expertise to go it alone.
Find out more about Action Card with a quick demo.